New Wakefield ruling permeating local news
WCCO’s take on Brian Deer’s suggestion of doctored information in Andrew Wakefield’s study that concluded vaccines were a cause of autism illustrates the magnitude of the controversy. Whenever you see a local news source provide their own take on a national story, that generally means the subject is either well-known to the audience or there’s a serious need to inform the public about a potential mass impact.
For WCCO, CBS’ Twin Cities affiliate, they used the recent development to explore how Wakefield’s study impacted immunizations. WCCO talked with parents of twins who wanted to be sure they made the right choice when it came to vaccinating their kids. On a broad scope, they would certainly appear to be reporting “yesterday’s news” as they tell their viewers how Wakefield’s study caused parents to put more thought into all vaccines, not just the MMR shot in Wakefield’s research. For followers of autism in the news, this story doesn’t reveal much that isn’t already known: parents pausing to consider the “what if” questions out of concern for their children, and as I mentioned in my first post on the new development with Wakefield’s study, fear is a powerful catalyst in decision-making. Logic isn’t even enough to defeat the presence of fear. Ultimately, the parents WCCO interviewed decided to vaccinate their kids and no side-effects occurred, as they rarely do when immunizations are administered.
I’ve discussed why local news sometimes gives off a lackadaisical appearance with some of their topics of interest before, and some of those reasons return in WCCO’s latest autism story. Primarily, the news producers don’t believe their audience is fully aware of autism yet, as they re-iterate what autism does to its inhabitants and that no one knows what causes the disability. Given how short a window most video packages are (news code for a story generally 60 seconds or more covered by a reporter), there’s little time to explain the finer, more complex questions currently surrounding autism.
What we can learn from this story is how much attention local news producers are giving for, in this case, an international story. Few would question WCCO if they decided not to pursue a local angle to Deer’s discovery, since local TV news can’t focus on one topic for too long without risking losing audience interest. However, Wakefield’s study created huge implications, too big for most reporters to ignore. WCCO is simply doing what most of us affected by autism or worry about the disability already are, keeping an eye peeled for new leads, stories, developments and breakthroughs.