Holly Robinson Peete shares her odds-beating strategy
I’ve discussed the fissure autism can bring to families in previous posts, with the divorce rate among parents of autistic children significantly higher than the national average. Holly Robinson Peete of 21 Jump Street and Hangin’ with Mr. Cooper fame and current co-host of CBS’ The Talk, has a clear sense of those odds based on an interview she conducted with CBS 21, a local network affiliate in Pennsylvania. In the profile piece, she highlighted how an autism diagnosis of her now-teenage son RJ nearly caused a divorce between Holly and her husband, former NFL quarterback Rodney Peete. Rodney denied the diagnosis when RJ first received it at age 3, and Holly quoted how she and Rodney shouldn’t be married on paper.
Fortunately, their marriage is still alive on paper and Holly talked about how their family approach supports the HollyRod foundation, which the two started to help other families struggling with autism. Holly is using her Twitter account to promote bracelets she’s selling to benefit people affected by autism. Earlier this month, she appeared on CBS’ daytime juggernaut, The Price is Right, to cross-promote The Talk and present a showcase of prizes she selected that can help families of autistic children, which included a set of iPads. Holly also co-wrote a book with her daughter, Ryan, about their experience growing up with RJ.
The story itself was likely not too difficult to set up, as interviewing personalities of the national network a local station is affiliated with is a common practice. That’s not to say Holly and other notables from ABC, NBC and FOX won’t appear on stations not affiliated with their respective networks, but local stations won’t be afraid to vet what’s on their timeslots. This interview also doesn’t surprise me because April is Autism Awareness Month, and Holly has used the calendar to bring RJ and Rodney on the set of The Talk, where the hosts share a roundtable discussion about autism on Fridays through the month of April. With the need to constantly fill time slots, CBS 21 decided reaching out to their national “cousin” would promote many things while killing a couple minutes on the newscast’s timeline. The story is more a byproduct of the relationship that unfolds when a local station is picked up by a for-profit national affiliate than a case of lazy reporting. CBS 21 also used this story to highlight a visit Holly and Rodney will make in August within their coverage area, as they will speak at a Greater Harrisburg Area Autism Society event this August.
Although the bottom-line is always omni-present, CBS 21’s profile of Holly’s promotional efforts does provide a glimpse of celebrities struggling through the same obstacles as less famous parents of autistic children, helping those without national profiles relate. Will it draw millions of viewers to The Talk? Not necessarily, but families affected by autism are always looking for role models.