ESPN, the worldwide leader in autism?
If you’ve never heard of ESPN before, congratulations on escaping your cave. The network that launched SportsCenter and grew from its small Bristol, Conn. roots in 1979 to a cultural phenomenon can now claim they covered the first publicly-known autistic rapper: Minnesota native 50 Tyson.
You might say “What does 50 Tyson have to do with sports?” Although 50 Tyson, whose real name is Antonio Henderson-Davis, did play high school football for Minneapolis Edison High School, ESPN usually sticks with professional and NCAA Division I sports. That’s where Antonio’s record label comes in; his owner is former NBA player Troy Hudson, whose most productive years were with the Minnesota Timberwolves.
Freelancer Kalani Simpson contributed a profile for ESPN’s page 2, a site for sports figures in the news but not necessarily for athletics. Because the article is geared toward a national audience, Simpson gives us a quick glance at how 50 Tyson landed a record deal, an accomplishment not all musicians get early in their lifetime (Antonio turned 18 recently). Hudson watched YouTube videos posted by Henderson-Davis when the rapper sneaked his sister’s camera and spit off a few freestyle rhymes in his bathroom. Now, Henderson-Davis has released his first album to coincide with Autism Awareness Month, aptly titled “50 Tyson Presents the Rhythm of Autism Vol. 1.” Simpson, who writes a weekly column for FoxSports.com, would have posted this story sooner, but his interview with Hudson and Henderson-Davis was delayed as both sought out a tuxedo for Henderson-Davis’ school prom.
Although concern lingers with how an autistic music artist will handle show business, Hudson believes the biggest name on his label will change the world, with Hudson still learning about what he calls his most important project he’s ever done. 50 Tyson has no trouble embracing his autistic roots; he headlined a concert during the Autism Society of Minnesota’s annual fundraising event.
In terms of young autistic celebrities, 50 Tyson has the most staying power. Jason McElwain flooded the airwaves five years ago with his famous 20-point performance in his first and only high school basketball game, but attention has faded. The owner and writer of this blog has morphed into an adult but is still looking for a big break in a profession with less glamor than music, although no less fulfilling. Meanwhile, 50 Tyson has grown to be a darling of the locals for the same reason McElwain and this writer developed followings of our own, regardless of the magnitude, we found a talent of some sort and that trait has captured the hearts of a public still investigating autism itself. 50 Tyson’s mainstream exposure has permeated for some time now, gaining fans who are notable names themselves and last fall’s Star Tribune profile piece that introduced the Twin Cities rapping sensation to his hometown media market. Even one of my friends paid a visit to get a photo with him following a recent Timberwolves game we attended. We have yet to hear of any fallout with 50 Tyson and his label, or with anyone else, which is a positive sign in the fast-paced business of music.
As I mentioned in my first discussion of 50 Tyson’s mainstream coverage, the community still holds genuine curiosity about his activity because he’s in a position no known autistic person has assumed before. It’s an interest that may not fade for years as 50 Tyson grows in age, wisdom, ability and possibly name recognition. Even though ESPN placed Simpson’s story on Page 2, the network owned by Disney isn’t shy to promote stories of this nature when there’s a sports tie-in, as Troy Hudson has with his NBA career.
Speaking of the story, Simpson’s may sound redundant if you’ve followed 50 Tyson to this point, but when you’re writing for a national audience about a personality who isn’t too famous outside of Minnesota, you have to consider the number of first-time readers when writing the story. Simpson also had to factor an audience whose source of news doesn’t explore autism as deeply as general news outlets. Considering those elements, Simpson was effective at briefly explaining Antonio’s differences compared to his peers because he also included a storyline to keep Antonio human. For parents who worry about their children ever going to a prom, seeing a rapper getting ready for one is a welcome line of reading.
With Antonio approaching high school graduation, watching his career evolution will reveal more to an inquiring public on how autism can adapt to the entertainment industry. You can follow 50 Tyson’s career path as well by visiting his website